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College Catalog 2003 - 2004 Programs of StudyCourse DescriptionGeneral InformationAdministration and Faculty
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HOTEL, RESTAURANT, CASINO MANAGEMENT 

HRCM 1

INTRODUCTION TO HOSPITALITY� (3)

Class Hours: 3 Lecture� CR/NC.� Strongly Recommended Preparation ENG 101B and Math 101 or equivalent.

Hotel, Restaurant and Casino Management 1 is a fundamental overview of the hotel, restaurant, tourism and casino segments of the hospitality industry.� This course provides an overview of the operational sectors of the hospitality industry with an emphasis on organizational structures, departments, job classifications and career paths.� Lecture and discussion are enhanced by industry guest speakers and industry visits.� (AA, CSU)

HRCM 3

HOSPITALITY MARKETING� (3)

Class Hours: 3 Lecture, CR/NC

Hotel, Restaurant and Casino Management 3 examines the essential skills required to effectively develop and implement a marketing plan to meet the needs and philosophy of the hospitality industry.� This course will focus on the role of marketing in strategic planning, marketing environment, market segmentation, targeting and positioning, internal/external marketing, product development, promotions and professional sales.� (AA, CSU)

HRCM 4

SUPERVISION AND LEADERSHIP IN HOSPITALITY� (3)

Class Hours: 3 Lecture, CR/NC

Hotel, Restaurant and Casino Management 4 examines the roles and responsibilities of managers in the hospitality industry.� This course will focus on developing communication strategies, motivational techniques, performance evaluation and review, staffing, training, and strategic planning.� (AA, CSU)

HRCM 15X

OCCUPATIONAL WORK EXPERIENCE� (PARALLEL)� (1-4)

This program is designed to extend occupational work opportunities through work, paid or voluntary, in the occupation of the student's major.� Students may earn up to 4 units per semester or a maximum of 16 units of total credit.� The student must enroll in classes (at least 7 units, including work-experience) and work part-time (up to 20 hours per week).

HRCM 15XY

OCCUPATIONAL WORK EXPERIENCE� (ALTERNATE)� (1-8)

This plan allows the student to attend college full-time one semester and work full-time the next semester.� A student may take 8 units of work experience but may only be enrolled in one other course.� A student must complete 12 units of credit the semester before enrolling in the alternate plan.� This plan is only available for occupational work experience.

HRCM 62A CAREER SUCCESS and JOB RETENTION SKILLS (.5)

Class Hours: .5 Lecture

HRCM 62A

CAREER SUCCESS and JOB RETENTION SKILLS� (.5)

Class Hours: .5 Lecture

HRCM 62A focuses on the necessary steps to a successful job search, including how to find job sources, how to apply, and to accurately complete the application, how to develop and use a resume, how to prepare for the interview, how to make a positive first impression, and dealing with rejection.� It also covers techniques for meeting employer expectations and growing on the job.�� Topics include understanding the work culture, effective human relation skills, developing a positive attitude, being a team player and time management.� (AA)

HRCM 62B

WORKPLACE COMMUNICATION SKILLS� (.5)

Class Hours: .5 Lecture

HRCM 62B focuses on the importance of effective communication in the workplace.� Topics include discussion of the four components essential to communication (sender. medium, message, and receiver), barriers to effective communication, and techniques for avoiding barriers, as well as skills in developing effective telephone communications.� (AA)

HRCM 62C

BUILDING CONFIDENCE and WORKING WITH THE PUBLIC� (.5)

Class Hours: .5 Lecture

HRCM 62C focuses on strategies for dealing with the public.� Topics include building confidence, managing stress, anger management and dealing with disappointed, demanding, or disruptive guests or customers.� (AA)

HRCM 62D

GUESTS RELATIONS and CUSTOMER SERVICE� (.5)

Class Hours: .5 Lecture

HRCM 62D presents the basic concepts and current trends in the hospitality and customer service industries.� The skills necessary to achieve quality guest and customer service are stressed, as well as the following topics: guest/customer expectations, guests/customer satisfaction, guest/customer dissatisfaction, meeting guest/customer needs, guest/customer retention and creating a guest/customer service system.� (AA)

HRCM 67

ORIENTATION TO HOSPITALITY� (1)

Class Hours:� .5 Lecture, 1.5 Laboratory.� Strongly Recommended Preparation: ENG 101B or equivalent

HRCM 67 is an orientation course of the hospitality industry, including a historical prospective on the origins and subsequent development of the hotel and casino industry, development and evolution of Native American gaming, an overview of casino cage operations, food and beverage operations, bingo operations and security operations.� This course covers an overview of hotel, restaurant and casino risk management operations, hospitality industry employment opportunities and employee benefits, an overview of guest relations and customer service as well as quality control procedures within the industry.� (AA)

 
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