Marketing has joined the rest of the district is looking for cost-cutting measures to help get us through the state budget crisis. Class schedules are one of the biggest items in our budget so we will be limiting our printing of the schedules and encouraging people to apply and register through a saturation mailing of postcards to all homes in our service area.
Class schedules will be printed by duplicating and will be available for purchase for a nominal fee in the bookstores or can be ordered by programs from duplicating using the normal charge-back system... Students and staff will also be able to download and print a PDF version from the website. This measure will allow us to cut over $30,000 from our budget—just for this semester.
Speaking of cost savings, at a conference recently, I realized that many colleges are still doing the hand labeling and sorting of mail to students—or even using first class mail. Some time ago, we determined that it is more cost effective to use a mail house to send mail when as few as 700 pieces are being sent. Much of the mail we send can go for as little at 10 or 11 cents per copy. If you have questions on how to do this, please contact Frances for details.
As always, there is much happening in marketing. Felicia has been representing us at meetings of the all-class reunion committee. Ed and I are looking forward to a wonderful day of catching up with new and old friends. We’re hoping that many of his WHCC classmates from the 1960s will be here.
I’ve been busy working with our ad agency to conduct focus groups around the service area to test our advertising messages and get a sense of what folks are thinking about West Hills and wanting from us. We have visited Lemoore, Hanford, Firebaugh, Mendota and Avenal high schools and a community group in San Joaquin that was arranged through the child development centers. These sessions have given us much food for thought. As a result of the groups, we have redirected some of our radio advertising dollars to country stations. About one-third of the high school students at all the schools report listening to country! In the past, we had been selectively buying on those stations—mostly for our ag program.
If you haven’t already, you should soon receive a copy of Dialogue in the mail at home if you live in the service area. If you live outside the area, pick up a copy in the libraries or administration buildings. There are stories on the new RN program, the school facilities improvement district planned in the North District Center area, a feature on workforce programs, a profile on one of our students who started education in special day classes and a couple of great pictures from the NDC disaster drill.
Our next issue of Dialogue will feature graduation stories. Please forward suggestions for potential interviews to francessquire@westhillscollege.com. I really count on hearing from all of you who work closely with students to tell me about good stories.